This afternoon I had the pleasure of meeting Simon Flesser and Magnus “Gordon” Gardebäck of Simogo, the team behind Sailor’s Dream – “a peaceful narrative experience, in which the only objective is to satisfy your curiosity.” Who would have guessed that their business cards would be little interactive puzzles requiring no small degree of curiosity and thoughtfulness on the part of the viewer? Oh, probably everybody. But, I was still surprised and delighted.

I received two small envelopes, each containing two standard-sized business cards. Here are the first sides of each…

And now the opposite sides…

Admittedly, my first thought upon opening the cards was “shenanigans!” Where was all the usual contact info I’d expected? Had I been duped? On closer inspection and with a little reflection on who these fellows were, I began to piece it together.

Each pair of cards provided all the info I needed. For instance, a URL:

And, an email address:

I won’t spoil the rest.

Completely fucking delightful. These cards lead me to believe the men of Simogo live in a magical world where every object holds a secret meaning. I want to go to there.